OKC restaurateur debuting $11M Cherry Creek steakhouse: ‘I went big’
When Jeff Dixon opened Broadway in he footed a million bill to build out the Oklahoma City spot More than a decade later he and co-owner and operator Nathan Couch on Monday are introducing the steakhouse s second outpost in Denver s Cherry Creek neighborhood having spent million There are restaurateurs who will open a restaurant safe and go in with a budget that they can swallow and that s great for them Dixon commented And for us when I did the first one -and-a-half years ago I had visions of grandeur I didn t want to be a one-off restaurant group so I went big Broadway s restaurant in square feet of the new office building at the corner of University Boulevard and Third Avenue has been years in the making for Provision Concepts the steakhouse s Oklahoma-based parent company Dixon the group s founder and CEO leased the first floor of the -story building developed by Denver-based Elevation Enhancement Group and Edgemark in The chef s table in the back corner of Broadway Max Scheinblum BusinessDen When guests walk into the space a horseshoe-shaped bar backdropped by a -inch TV greets them That area is surrounded by butcher block white tablecloth booths and a temperature-controlled wine room with more than labels An open kitchen and bar where patrons can see their meat cooking atop pecan- hickory- and oak-fueled flames sits at the center of Broadway which also has two private dining rooms Artwork by locals such as Doug Haeussner dons the walls something Dixon reported ran him in the hundreds of thousands alone A scant pieces were painted by Dixon himself This is the first time any of his artwork has been displayed in his restaurants he announced Local firm Semple Brown designed the restaurant Waner Construction was the general contractor It s the mix of the butcher block with the white tablecloth so that casual and refined guests can both come in and feel secure It s the simple clean lines and it s the butt-glazed glass Dixon declared of the interior The artworks at the original Broadway are nostalgic Buick automobiles because of that historic building that we re in where a Buick dealership used to be Broadway s bar is flanked by seating and a -inch TV Max Scheinblum BusinessDen This site he continued is a brand-new building so it didn t used to be an old historic anything So we decided to show off local artists Dixon revealed the Denver location will become Broadway s flagship in terms of sales with gross annual revenue expected to be in the eight digits or north of million He mentioned Denver is the the greater part densely populated sphere in which Provision Concepts operates Additional Broadway s are in the works in Norman and Tulsa Oklahoma Fort Worth Texas Scottsdale Arizona and on Walmart s corporate campus in Bentonville Arkansas But the Denver restaurant s million build-out will remain the preponderance expensive Dixon disclosed I would suspect the material is likely apples to apples within reason across the country and I would think the big spread has a lot to do with the labor portion of the equation Dixon commented But with markets such as Denver I anticipate to do the majority revenue So maybe it comes hand in hand that you get what you pay for The Cherry Creek opening got pushed back several times in part because of city permitting issues But Couch declared Provision also slowed down the project itself sometimes Related Articles Chicago breakfast and lunch restaurant Egg Harbor opening first Colorado locations On changing East Colfax incoming restaurants see opportunity and legacy Congress Park restaurant ditches date night vibes after customer demand Mysterious Tokyo-themed pop-up bar opens inside Denver hotel A south Denver food hall is full and under new management Our focus was if we re going to do this right don t rush it You can get in the habit of saying Just open we ll figure it out as we go But we ve got one shot at this Couch revealed There are too several great restaurants and restaurateurs in this realm to come in and underperform Dixon and Couch met in Oklahoma but Couch has been managing high-end metro area restaurants for the past six years and has been the local presence for this project Dixon s home base is still in Oklahoma where his group runs nearly different eateries Broadway will feature largely the same menu of steaks sushi and salads in Denver as is offered in Oklahoma City Dixon reported he hopes to source a few cuts like lamb locally The restaurant will be open for lunch seven days a week something the two noted is abnormal for a steakhouse Couch and Dixon also plan to open more of Provision s concepts in the Denver metro Couch commented he s looking at southern suburbs like Lone Tree The pair mentioned Hatch a breakfast spot with several Oklahoma locations and Mediterranean joint Riserva as two possibilities Read more from our partner BusinessDen Get more business news by signing up for our Financial system Now newsletter Subscribe to our new food newsletter 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