Broncos fan finds massive YouTube show success with a mix of the profane, the inane and unabashed homerism
Brandon Perna might be the only Broncos fan grateful for the Russell Wilson era of Denver football Not for the quality of play the Broncos notched wins to losses with Wilson as starting quarterback or even because Wilson s departure set the stage for a playoff berth and a - record this season so far for Perna s hometown company No Wilson in the orange and blue made Perna miserable And man was that good for clicks That misery helped Perna turn his own fandom into a flourishing YouTube channel It s one that s lowbrow but thoughtful and that takes fans seriously but treats sports fandom as what it s supposed to be fun I don t care if they re taking a -minute bathroom break at work to watch power rankings like heck yeah Perna revealed reflecting on his audience in a up-to-date interview in his home studio in Aurora Or they re putting it on before they go to bed Whatever it is it makes me excited to do the next one And hopefully I didn t betray anybody by saying Your group sucks the week before Profane inane and unapologetically pro-Broncos Go expletive yourselves Kansas City might be his quoth the Raven refrain Perna has been running the That s Good Sports show on YouTube for more than a decade In that time he s grown regular viewership to reach the hundreds of thousands and in recent days he crested subscribers for the four or more videos he posts every week His self-described bad football news presented in the form of even worse comedy has grown into T-shirts coffee custom-crafted for fans frustrated with awful penalties and an online district that spans the globe His weekly curse wheel which randomly targets teams for misfortune had posted a playoff-level - record of achieving curses through mid-November He s navigated shifting YouTube algorithms capricious sports gods and a saturated online area to turn his channel into a thriving operation It has grown from a one-man show to include co-writer Will Keys and editors Johnny Barker and Connor Sherrill folks Perna credits with keeping the commentary sharp and production regular He shouts out to other sports YouTubers like Tom Grossi and traditional sportscasters like Vic Lombardi for helping him find his footing Having the club in place ahead of the Wilson season had the channel ready to capitalize on the sudden influx of viewers But getting to that point took years of toiling as well as treating the burgeoning channel as a job even when it didn t have the paycheck associated with it